Hoskyns

Copywriting
Content Creation
Brand Strategy
Discovery
Visual Identity

The brief

Hoskyn’s is an award-winning pie maker and deli based in Maldon, Essex.


A family business with a history dating back over 150 years, Hoskyn's needed our help in building two new brands for their handmade pies and local artisan cheeses. The new brands would be the starting point for the development of a new website, new product packaging, and new marketing materials for farmers markets and local events.

Client

Hoskyns

Date

April 12, 2023

Sector

Catering
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Project outcomes

Combining heritage with modern simplicity, our concept is based on the idea of a loyalty stamp, reflecting the relationships the Hoskyn family has built with their customers since the Victorian times.


Launched at Lavenham farmers market, the new branding helped the family showcase their products at the prestigious British Pie Awards 2023 in Melton Mowbray, where their Chicken, Mushroom and Tarragon Pie was crowned a winner.


In summary, we successfully brought an artisan family business with over 100 years of history into the digital age with a new brand and website.

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These are not just any pies... These are award-winning handcrafted artisan pies, packed to the brim with fillings made from 100% natural locally sourced ingredients, encased in a delightful short rough crust pastry. All made in the kitchen of a family business with over 70 years history. In that time, our family has learned a thing or two about artisan pie making. Today, we at Hoskyn's are proud to take on the family tradition, and carry our delicious pies to more families across the country. From creative and seasonal specials to traditional staples with a modern twist, we have something for everyone. These are not just pies. These are Hoskyn's handmade pies.
Karen
Owner, Hoskyns

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