Commercial fit out specialists Prime Interior Services had already made a name for themselves in their industry, having built up an impressive track record of stunning projects with major clients.
Now they needed a brand that reflected this development.
Our brief – to provide a fresh new look for the Prime brand, based on meaningful foundations that captured the essence of the company.
A transformational rebrand starring a new brand mascot: the Prime Bee!
Bees are the best builders in the animal kingdom - the famous mathematical equation the “Honeycomb Conjecture” presents beehives as the most efficient structures in nature. The bee is thus an ideal mascot for Prime: both operate with precision and coordination, constructing optimal environments for individuals and communities.
Our rebrand included the creation of new brand guidelines, a capability statement, and a series of assets used by the Essex Web Design Studio to build a new website for Prime Interior Services.
