Pyramid SD

Pyramid SD is a scaffold design consultancy based in Chelmsford.

With extensive practical scaffolding experience, advanced education and technical knowledge as a member of the Institution of Civil Engineers (ICE), and over a decade of experience working at leading industry firms, founder Ben King was ready to start his own business.

He approached Mammoth to create a full brand identity for his new startup – Pyramid SD – with 3 main objectives:
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1. Communicate clearly, devoid of unnecessary jargon, to make complex scaffolding concepts accessible to all.
2. Shine a spotlight on the unique challenges faced in the construction industry by building a wellbeing-focused scaffolding brand.
3. Inject some intelligence and wit into the brand voice, challenging negative industry stereotypes.

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Following a discovery session with Ben at his offices in Chelmsford, we delivered a full brand identity for Pyramid SD presented in a portal containing everything our client needs to make the business launch a success. The Pyramid SD brand portal includes:

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• Brand Essence (Purpose, Mission, Vision)
• Core Values
• Copywriting (Company bio, Tagline, Brand story, Tone of voice)
• Logo
• Colour palette
• Typography
• Imagery for a social media campaign
• A series of print and digital brand assets, including business cards, social media templates, a logo watermark, headed paper, an email signature, and banner designs.
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Our brand design was based on the sophisticated line-work seen within the design industries of scaffolding and architecture, evoking a high-end feel. The vibrant colour palette captured the essence of Ben’s vision for Pyramid SD as an inspiring employer brand.

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