Stepping Out with Carers is a national charity shining a spotlight on the awesome contribution of unpaid carers across the UK.
They do this by getting people together for sociable group walks, providing much-needed connection and respite from the challenges of daily life for carers and those they care for.
This year, they wanted to make a bigger impact with their annual walking festival – The Big Step Out. So they enlisted our help in creating a new brand for Stepping Out and a new strategy and visual identity for The Big Step Out.
Our brand design and associated campaign was built aroundone holistic concept: The First Step.
With a focus on inclusivity, it's all about encouraging people to take that first step by infusing the brand with fun to foster engagement.
The dynamic legs featured in the logo provide a versatile asset that can be seamlessly integrated across all platforms, serving as a cornerstone for crafting memorable campaign visuals.
Showcasing the diverse people and places that come together to Step Out, a vibrant colour palette paired with a playful design style crafts an irresistibly intriguing and engaging visual identity to empower The Big Step Out for 2024.
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